We decided that the best option for a production company would be Lionsgate, because they have brought a range of thriller and horror movies, probably most notably the Saw series and the House Of 1000 Corpses. However we wanted our film to reatin its indie style and so we also chose Film Four as another production company- so that it would have the reputation of Lionsgate behind it, but it would still remain a somewhat low key venture which would slot in nicely with the UK film circuit.
To reach our target audience, we decided that releasing a viral trailer on-line rather than on the TV would make more sense as, according to research, our target audience spends more time on the internet than watching TV. This would achieve a greater exposure thus reaching more people and , hopefully, making our film more successful in sales. It would also make sense that all cinemas would distribute our film: Odeon, Cineworld, Vue etc. however once it was released we discovered, through research, that more teenagers download films than buy them on DVD, and so to obtain the largest possible exposure we would release on iTunes and LoveFilm, whilst stilll releasing DVD's as well.
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